The trick Cucurella used to make his popularity SKYROCKET

Marc Cucurella might have missed a blockbuster match, but he won’t be too upset when he sees the impact of his talk show appearance in Spain on his popularity.

In today’s football world, it’s clear that players’ popularity isn’t just built on what they do on the pitch but also on how they connect with fans off it. A perfect example of this is Chelsea’s Spanish defender Marc Cucurella, who recently saw a big rise in his Goalden View Popularity Ranking (GVPR) after making a talk show appearance in Spain. Suspended from Chelsea’s high-stakes game against Liverpool, Cucurella decided to engage with fans back home instead, moving up 48 spots in the GVPR to a current rank of 73 and adding 8,148 points.

Even though he couldn’t play for his club, Cucurella took the opportunity to connect with fans, giving them a glimpse into his personality and backstory. His appearance on La Revuelta, a popular Spanish talk show, likely contributed to his popularity boost, showing how getting closer to the person behind the player can make a big difference.

Fans today crave more than skillful plays—they want to know the personalities behind the jerseys. On La Revuelta, Cucurella was asked some fun but revealing questions, including one about his controversial handball during the Euros. He shared that he’d been nervous in that moment, afraid the ref would call a penalty, and joked about how he’d have become “the most hated player in Spain” if it had happened. That honesty struck a chord with fans, making him seem down-to-earth and relatable. Moments like these show fans that players have the same worries and fears, building a sense of connection that goes beyond club loyalty.

This kind of personal insight is why shows like All or Nothing are so popular—they let fans see who players really are, building stronger connections and loyalty. When athletes are open and authentic, it makes them more memorable, and fans feel a true bond with them.

Cucurella’s story shows how even a simple media appearance can give a player’s popularity a meaningful lift. Spanish fans may now feel an even closer bond with him, knowing more about the person beneath the jersey.

For players, off-field engagement is proving just as valuable as matchday moments in the Goalden View Popularity Ranking. With the lines between football and media blending more and more, players who embrace the spotlight both on and off the field find unique ways to build lasting loyalty among fans.

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Notices

All notices to a party shall be in writing and shall be made either via email or conventional mail. Notices to us must be sent to the attention of Customer Service at [email protected], if by email, or to our address at Goalden Analytics Ltd., 6 Ha-Kishon Street, Yavne, Israel 8122017, if by conventional mail. You agree to allow us to submit notices to you either through the email address provided, or to the address we have on record. Any notices or communication under these Terms will be deemed delivered to the party receiving such communication (1) on the delivery date if delivered personally to the party; (2) two business days after deposit with a commercial overnight carrier, with written verification of receipt; (3) five business days after the mailing date, if sent by U.S. mail, return receipt requested; (4) on the delivery date if transmitted by confirmed facsimile; or (5) on the delivery date if transmitted by e-mail.

No Resale Right

You agree not to sell, resell, reproduce, duplicate, distribute, copy or use for any commercial purposes any portion of this Site, or use of or access to this Site or Offerings provided through this Site, beyond the limited rights granted to you under Section 5 of these Terms.

Force Majeure

In addition to any excuse provided by applicable law, we shall be excused from liability for non-delivery or delay in delivery of products and Offerings available through our Site arising from any event beyond our reasonable control, whether or not foreseeable by either party, including but not limited to: labor disturbance, war, act of public enemy, terrorist attack, fire, epidemic or pandemic, accident, adverse weather, inability to secure transportation, governmental act or regulation, and any and all other causes or events beyond our reasonable control, whether or not similar to those which are enumerated above.

 

Savings Clause

If any part of these Terms is held invalid or unenforceable, that portion shall be construed in a manner consistent with applicable law to reflect, as nearly as possible, the original intentions of the parties, and the remaining portions shall remain in full force and effect.

No Waiver

Any failure by us to enforce or exercise any provision of these Terms or related rights shall not constitute a waiver of that right or provision.

Entire Agreement

These terms and conditions constitute the entire agreement and understanding between the parties concerning the subject matter hereof and supersedes all prior agreements and understandings of the parties with respect thereto. These Terms may NOT be altered, supplemented, or amended by the use of any other document(s). To the extent that anything in or associated with this Site is in conflict or inconsistent with these Terms, these Terms shall take precedence.