Puma Pounces!

Puma’s new record-breaking £1B kit deal demonstrates just how powerful Manchester City’s popularity has become.

Biggest Kit Contract in History

Manchester City have struck a monumental kit deal extension with Puma, securing a 10-year agreement worth a staggering £1 billion. Originally signed in 2019 at £65 million per year, the updated deal will now bring in £100 million annually until at least 2035. This makes it the most lucrative kit contract in football, overtaking Manchester United’s £90 million-a-year partnership with Adidas and Liverpool’s reported £60 million deal with the same brand.

This move underlines just how much commercial value Manchester City have built in recent years. Despite going trophyless last season, the club has won four Premier League titles in a row and a historic treble just two years ago. Their global image as serial winners is what makes them so attractive to brands like Puma, who are looking to associate with elite, high-visibility teams.

City Gains Globally

City currently rank as the 4th most popular club in the Premier League and 6th overall in the Goalden View Popularity Ranking (GVPR). The blue side of Manchester boasts an impressive average player rank of 290. The squad includes some of the most talked-about players in world football—Erling Haaland (ranked 6), Phil Foden (17), Rodri (28), and Jack Grealish (35). For Puma, having these stars wear their kits every week is a massive branding opportunity.

On a strategic level, the deal positions Puma to compete directly with Nike and Adidas at the very top of football. Locking in Manchester City—arguably the best team in the world over the last five years—cements Puma’s presence among the game’s elite. It’s not just about shirts; it’s about long-term brand prestige.

While Manchester City remain under scrutiny for Financial Fair Play and face the weight of 115 charges, this deal brings significant breathing room. It also gives them a commercial argument to justify increased revenues amid tight financial regulations.

At Goalden View, we track how commercial deals, media buzz, and on-field performances shape the popularity of clubs and players alike. This new deal with Puma is a clear reflection of Manchester City’s growing influence beyond the pitch.

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This Site (excluding any Third-Party websites) is controlled by us from our offices in Tel Aviv, and the statutes and laws of the Israel shall be controlling, without regard to the conflicts of laws principles thereof. You agree and hereby submit to the exclusive personal jurisdiction and venue of any of the courts in the country of Israel with respect to such matters controlled by that court.

Notices

All notices to a party shall be in writing and shall be made either via email or conventional mail. Notices to us must be sent to the attention of Customer Service at [email protected], if by email, or to our address at Goalden Analytics Ltd., 6 Ha-Kishon Street, Yavne, Israel 8122017, if by conventional mail. You agree to allow us to submit notices to you either through the email address provided, or to the address we have on record. Any notices or communication under these Terms will be deemed delivered to the party receiving such communication (1) on the delivery date if delivered personally to the party; (2) two business days after deposit with a commercial overnight carrier, with written verification of receipt; (3) five business days after the mailing date, if sent by U.S. mail, return receipt requested; (4) on the delivery date if transmitted by confirmed facsimile; or (5) on the delivery date if transmitted by e-mail.

No Resale Right

You agree not to sell, resell, reproduce, duplicate, distribute, copy or use for any commercial purposes any portion of this Site, or use of or access to this Site or Offerings provided through this Site, beyond the limited rights granted to you under Section 5 of these Terms.

Force Majeure

In addition to any excuse provided by applicable law, we shall be excused from liability for non-delivery or delay in delivery of products and Offerings available through our Site arising from any event beyond our reasonable control, whether or not foreseeable by either party, including but not limited to: labor disturbance, war, act of public enemy, terrorist attack, fire, epidemic or pandemic, accident, adverse weather, inability to secure transportation, governmental act or regulation, and any and all other causes or events beyond our reasonable control, whether or not similar to those which are enumerated above.

 

Savings Clause

If any part of these Terms is held invalid or unenforceable, that portion shall be construed in a manner consistent with applicable law to reflect, as nearly as possible, the original intentions of the parties, and the remaining portions shall remain in full force and effect.

No Waiver

Any failure by us to enforce or exercise any provision of these Terms or related rights shall not constitute a waiver of that right or provision.

Entire Agreement

These terms and conditions constitute the entire agreement and understanding between the parties concerning the subject matter hereof and supersedes all prior agreements and understandings of the parties with respect thereto. These Terms may NOT be altered, supplemented, or amended by the use of any other document(s). To the extent that anything in or associated with this Site is in conflict or inconsistent with these Terms, these Terms shall take precedence.